Google Reader has now announced that it is now providing subscriber counts, the number of people who read your blog through feeds at Google Reader or the Google Personalized Homepage. In addition a new Google Reader Publishers Guide has been posted with tips on how to get add to Google buttons and answers to frequently asked questions such as how to view the stats. Many will see them through tracking services like FeedBurner, which also mentions the change here.
From a search marketing perspective, Google personalized search results are now being seen by many more Google users. These are powered in part by feeds read on the Google Personalized Homepage. Google Ramps Up Personalized Search from me earlier this month explains how the personalized search feature is becoming a default for many people, while 3 Ranking Survival Tips For Google’s New Personalized Results from Nick Wilson speculates reasonably that Google Reader data might also be used in the future.
Both articles, as well as the new publishers guide, talk about those "Add To Google" buttons that get feeds into Google Reader and the Google Personalized Homepage. Make use of them to grow your readership, which may help you gain better rankings. And now with the stats, you can track your readership growth.
Here’s our button, by the way:
So get subscribed to us! And if you need buttons to help you subscribe to us with other services, there are plenty more listed on our Search Engine Land feeds page.