Google Recommending New Video Schema.org Markup

Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with Microsoft Bing and Yahoo Search as a “joint effort.” Google says using the schema.org video markup is the “recommended way to describe videos on the web.” Google added that they still […]

Chat with SearchBot

Schema Org1Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with Microsoft Bing and Yahoo Search as a “joint effort.”

Google says using the schema.org video markup is the “recommended way to describe videos on the web.” Google added that they still recommend you continue with your other video XML formats, such as Video Sitemaps and mRSS feeds, if you use them. The new schema.org video markup won’t impact the Video Sitemaps and mRSS feeds.

The technical details on video markup can be found on schema.org and Google has also created a special page on video markup with more help resources.

Here is a video introduction on this new markup:

Related Articles:


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.