Google Recommending New Video Schema.org Markup

Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with Microsoft Bing and Yahoo Search as a “joint effort.”

Google says using the schema.org video markup is the “recommended way to describe videos on the web.” Google added that they still recommend you continue with your other video XML formats, such as Video Sitemaps and mRSS feeds, if you use them. The new schema.org video markup won’t impact the Video Sitemaps and mRSS feeds.

The technical details on video markup can be found on schema.org and Google has also created a special page on video markup with more help resources.

Here is a video introduction on this new markup:

Related Articles:

• Schema.org: Google, Bing & Yahoo Unite To Make Search Listings Richer Through Structured Data
• Video Sitemaps Errors Now In Google Webmaster Tools Labs
• Google Webmaster Tools Adds Video Sitemaps
• Google’s Webmaster Tools Adds More Diagnostic Features & Video Sitemaps
• How To Maximise SERP CTRs With Google Sitemaps & Schemas
• How To Use Rich Snippets, Structured Markup For High Powered SEO

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About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio over here.

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