Google Released Referrals Beta To All

Jun 29, 2007 at 8:59am ET by Barry Schwartz

The Inside AdSense blog announced the launch of “Referrals 2.0.” Now instead of AdSense publishers seeing only Google ads within their referrals section of the AdSense setup page, they will also see ads from Google’s AdWords advertisers.

The new releases for this Pay Per Action product include:

Mass release to more AdSense publishers
More inventory from advertisers
You can target PPA ads by category, keyword or specific ad
Google can pick the best performing ads for you
You can promote referral ads on your site, i.e. encourage clicks

More details in the AdSense referrals help area.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

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