Google Releases AdWords API v2009 (Beta)

Jun 30, 2009 at 9:55am ET by Barry Schwartz

The Google AdWords API Blog announced the new AdWords API v2009. The new API promises “more speed, scale, and flexibility to developers, at a lower cost.” The AdWords API v2009 will ultimately replace version 13, and there are “significant” differences between the two. The biggest additions include:

Partial failure acceptance – We plan to support partial failures, which means that large posts won’t be completely rolled back due to a few small errors. This allows you to keep moving forward with development without halting to re-do posts.
Asynchronous calls – We’ll offer asynchronous calls, which will allow you to work with large sets of data faster and more easily. Instead of having to wait for our system to fully complete your request before you can make another one, you’ll be able to make another call as soon as the API service confirms that it’s received your previous call. No more waiting for large requests to be finished. (Synchronous methods will still be supported as well.)
Keyword Tools – With new keyword management tools, you’ll be able to directly access new URL-specific keyword suggestions from the AdWords Keyword Tool and the Search-based Keyword Tool through the API.
MCC and Reporting functionality.

To sign up for the beta, go to this form and enter your information. Do note there is a revised terms and conditions and a lower rateplan for API calls. AdWords API version 13 will not sunset until early 2010, but it might make sense for you to begin looking at v2009 now.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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