Google Releases AdWords Editor Version 9

May 6, 2011 at 3:14pm ET by Pamela Parker

Google is rolling out version 9 of its AdWords Editor software, a free desktop client for managing AdWords campaigns. The new release is said to enable users to manage campaigns over multiple accounts more efficiently. It also adds handling of new ad features, such as Ad Sitelinks and the targeting of mobile devices.

AdWords Editor 9 now fully supports Ad Sitelinks, a feature Google introduced back in 2009, which allows an advertiser to include up to four links pages on their site, underneath their ad. Targeting for high-end mobile devices (iPhone, iPad, Android and Palm) is also supported by version 9.

Additionally, the software allows users to more easily find, switch between, and otherwise manage accounts and My Client Centers (MCCs). This feature is aimed at saving time for agencies and in-house marketers managing a great number of accounts. Similarly-focused capabilities include improving the management of spreadsheet uploads.

For a full list of changes, check out the AdWords Editor changelog. You may download the new software here.

Related Topics: Google: AdWords

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Kelly Gillease

Another new feature added that I think is fairly significant are the handling of negatives. Keywords are all now on one tab with filters for “positives” and “negatives”. The Placements tab and Audiences tab also have the positives and negatives treatment. And as a result, the Negatives tab, now rendered unnecessary, has vanished.
http://soundcloud.com/mikeh2bi Mike Hagley

I’m having issues running AdWords Editor 9.0 after installing on Windows 7.

I chose the \Backup then Update\ option when upgrading, as I have a lot of un-posted changes and comments.

Has anyone encountered a similar problem? And/or know of a solution?

I would like to avoid uninstalling version 9.0 and reinstalling an earlier version as I’m worried I will lose my work.

I do believe I can restore the program to an earlier restore point, but this will mean I will still lose the last 3 months work, which is also something I’d like to avoid.

Thanks.

Mike
Aldo Polledro

Hello Mike,

I experienced the same problems with Windows 7 today, and I am still looking for a solution.

I’ll let you know if I would be able to solve the problem.

Best,
Aldo
EricWinter

Same problem here! Adwords Editor on Windows 7. Looking for a fix!