Google Releases AdWords Editor Version 9

Google is rolling out version 9 of its AdWords Editor software, a free desktop client for managing AdWords campaigns. The new release is said to enable users to manage campaigns over multiple accounts more efficiently. It also adds handling of new ad features, such as Ad Sitelinks and the targeting of mobile devices.

AdWords Editor 9 now fully supports Ad Sitelinks, a feature Google introduced back in 2009, which allows an advertiser to include up to four links pages on their site, underneath their ad. Targeting for high-end mobile devices (iPhone, iPad, Android and Palm) is also supported by version 9.

Additionally, the software allows users to more easily find, switch between, and otherwise manage accounts and My Client Centers (MCCs). This feature is aimed at saving time for agencies and in-house marketers managing a great number of accounts. Similarly-focused capabilities include improving the management of spreadsheet uploads.

For a full list of changes, check out the AdWords Editor changelog. You may download the new software here.

Related Topics: Channel: SEM | Google: AdWords

Sponsored


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Kelly Gillease

    Another new feature added that I think is fairly significant are the handling of negatives. Keywords are all now on one tab with filters for “positives” and “negatives”. The Placements tab and Audiences tab also have the positives and negatives treatment. And as a result, the Negatives tab, now rendered unnecessary, has vanished.

  • http://soundcloud.com/mikeh2bi Mike Hagley

    I’m having issues running AdWords Editor 9.0 after installing on Windows 7.

    I chose the \Backup then Update\ option when upgrading, as I have a lot of un-posted changes and comments.

    Has anyone encountered a similar problem? And/or know of a solution?

    I would like to avoid uninstalling version 9.0 and reinstalling an earlier version as I’m worried I will lose my work.

    I do believe I can restore the program to an earlier restore point, but this will mean I will still lose the last 3 months work, which is also something I’d like to avoid.

    Thanks.

    Mike

  • Aldo Polledro

    Hello Mike,

    I experienced the same problems with Windows 7 today, and I am still looking for a solution.

    I’ll let you know if I would be able to solve the problem.

    Best,
    Aldo

  • EricWinter

    Same problem here! Adwords Editor on Windows 7. Looking for a fix!

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide