Google Releases Conversion Optimizer To Aid AdWords CPA Bidding

Google announced a new AdWords feature to help advertisers automate their bids on their CPA (cost-per-acquisition) ads.

Conversion Optimizer is a tool that will look at your costs and conversion goals and automatically change your bid prices based on those metrics. All you need to do is define a maximum CPA bid and this tool will do the rest.

In order to work, the optimizer requires you set up AdWords Conversion Tracking and have at least 300 conversions in the last 30 days.

Google offers instructions on how to set up Conversion Optimizer. In short, go to a campaign, then click on an ad group, then go to your “Edit Campaign Settings” section and then finally click on “Bidding Options.” Personally, I see a grayed out version of the Conversion Optimizer because I do not have AdWords Conversion Tracking setup, so it looks like this:

Conversion Optimizer

It is important to note that, currently, the following features are not supported by Conversion Optimizer:

  • Position Preference
  • Budget Optimizer
  • Site Targeting
  • Advanced Ad Scheduling
  • Preferred Cost Bidding

Related Topics: Channel: SEM | Google: AdWords


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide