Google Releases Conversion Optimizer To Aid AdWords CPA Bidding
Sep 24, 2007 at 4:01pm ET by Barry Schwartz
Google announced a new AdWords feature to help advertisers automate their bids on their CPA (cost-per-acquisition) ads.
Conversion Optimizer is a tool that will look at your costs and conversion goals and automatically change your bid prices based on those metrics. All you need to do is define a maximum CPA bid and this tool will do the rest.
In order to work, the optimizer requires you set up AdWords Conversion Tracking and have at least 300 conversions in the last 30 days.
Google offers instructions on how to set up Conversion Optimizer. In short, go to a campaign, then click on an ad group, then go to your “Edit Campaign Settings” section and then finally click on “Bidding Options.” Personally, I see a grayed out version of the Conversion Optimizer because I do not have AdWords Conversion Tracking setup, so it looks like this:
It is important to note that, currently, the following features are not supported by Conversion Optimizer:
- Position Preference
- Budget Optimizer
- Site Targeting
- Advanced Ad Scheduling
- Preferred Cost Bidding
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: AdWords sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- Grantastic said " Nothing mentioned about Video SEO? Newspaper website are putting out a lot more video, and should ab"
- dmarsch said " Interesting stuff... and if anything, this underestimates the importance of google to News Corp as a"
- pete142 said " Very good bartender analogy gives the main point of the article instant clarity. Well done! I am env"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Copyblogger
- Burning Questions – The FeedBurner Weblog
- johnmu.com – technical website tips
- The LinkedIn Blog
- Apple Pie & Custard
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
