Google Releases Interactive Infographic: “How Search Works”

How Search Works

Ever wondered how Google Search works, finds pages from across the web and decides how to list them in response to a search? If so, Google’s got a new resource designed to answer questions. Called “How Search Works,” the new area announced today is an interactive infographic that explains more about the search process, including how Google deal with spam issues.

The new area was inspired by Google’s The Story Of Send, an interactive infographic that Google released last year to explain how it handles email.

“We were looking at this site [The Story Of Send], Matt Cutts [Google's chief web spam fighter] and I and others on the [search] team and thinking, ‘Why isn’t there anything like this about search in a similar format?’,” said Jake Hubert, a product manager who works with Google Search.

Hubert was quick to note that Google has had plenty of resources on this topic on its site for years, but they weren’t really in a consumer-oriented format. “How Search Works” is expressly designed for search, though a big chunk at the end is still aimed at helping publishers understand what to do if Google isn’t happy with their site.

Crawling & Indexing

The area has three parts, beginning with how Google finds web pages (by “crawling”) and stores them to make them searchable (in what can be considered a big virtual book, called the “index”):

crawling and indexing

As you explore the area, there are links and hidden “Easter Eggs” you’ll discover that reveal more information, as you hover you mouse over certain areas and click.

Ranking Pages With The Algorithm

The second part deals with how Google returns matches in response to a search, how it decides which pages from the index should be ranked tops. This is all determined by Google’s “algorithms,” which look at over 200 different types of ranking signals to decide what to show:


As with the first part, you can explore different areas of how the algorithm works to learn more:

part 2 callouts

Spam Fighting

The last part of the infographic deals with how Google fights spam:

part 3 spam

One unique feature here is the ability to see “live spam” being removed from Google’s search results. It’s not exactly real-time, but you are shown results that have been removed often within an hour after they were dropped. Our related story has more: WATCH: Google Now Shows Live Examples Of Spam Removed From Its Search Results.

The area also includes a chart Google’s not released before, on “manual actions” over time — where Google’s human web spam fighting team has take some type of action against a site:

actions over time

Also shown are “reconsideration requests” filed, when publishers ask for manual actions to be reconsidered:


How Search Works - The Story – Inside Search – Google

 See our separate story that looks at this in more depth, Google Charts “Manual Actions” Against Spam In Search For First Time.

Search Policies

Aside from the infographic, Google’s also assembled a new guide to all its many policies that deal with search:


By the way, at our SMX West search conference next month, the “Walk A Mile In Google’s Shoes: Dealing With Tough Calls In Organic Search” session features Google search policy specialist Patrick Thomas explaining how Google makes its search policies and taking questions about them.

Overall, it’s a nice addition from Google. There are plenty of people — as well as publishers — who simply don’t know where to start, when it comes in understanding how Google search works. It’s always good to have good official sources out there. That doesn’t take away from the value of unofficial sources (like Search Engine Land), either. But it helps ensure people do have a common vocabulary and grounding in discussing search issues.

Related Articles

Related Topics: Channel: SEO | Features: Analysis | Google: Marketing | Google: Search Quality Raters | Google: SEO | Google: Web Search | Google: Webmaster Central | Top News


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Santosh Prasad

    IMO this exactly has been said before..

  • Durant Imboden

    I noticed that they chose “string theory” for their sample search, instead of “widgets” or “hotel rooms.” Who says the Web is only about e-commerce these days?

  • Matt McGee


  • Bryson Meunier

    Love this, and I’m glad whoever created it didn’t listen to John Mueller’s advice about avoiding parallax scrolling ;) :

  • Kent Chen

    well designed…but nothing really new.

  • Guest



    The live spam de-indexing is a nice feature. Google really seems to hate payday loan sites at the moment.

  • El Blog de Mercadder

    I would like an infographic about the algoritm itself ;-)

  • Michael Taylor

    It’s new for people who are just now considering these things.

  • sheefusera

    I was looking for something thought-provoking and pictorial; though this is informative, yet could have been made much interesting..

  • Ian Williams

    It would have to be blue widgets, I’m only interested in my site about blue widgets.

  • Ian Williams

    This will be really helpful for sharing with clients new to search.

  • Jawad Latif

    What was new in this???

  • Muhammad Naveed

    Its a very good business and every business based on risk ,without risk you can’t take decisions.It will be very beneficially for you.

  • Recover Data

    Hi guys

    This is informative knowledge.

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