Google Releases Updated Keyword Tool, Explains New Volume Counts

Google says its new keyword tool — which should be referred to as “The Keyword Tool” going forward — is out of beta and ready to replace its two predecessors: the original keyword tool and the Search-based Keyword Tool.

Google recommends using the updated tool while logged in to your AdWords account, but says it can still be accessed without signing in. It’s available at the same URL as the original:

Meanwhile, Google also explains why users are seeing lower search volume counts when using the keyword tool:

“…we’ve also changed how we calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on search traffic only. Previously, they also included traffic from search partners.

Related Topics: Channel: SEM | Google: AdWords | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Ani Lopez

    It is a pity that when a country is selected for local keywords, links at keywords showed are always linking to instead the localized version of google.

    The same is happening with links to Insights for search

    If I’m looking for keywords in Spain, spanish links should point to instead.

    poor international / multilingual support for a great tool

  • Brent Rangen

    So what happens now to the SK tool? I don’t see a point in using it anymore.

    This is great news in my opinion (and I wrote about it on my blog) how the bloated estimates from GSN did not do anyone any good!

  • shuey03

    I’m glad that Google has finally come out and said why search volume is MUCH lower than the previous keyword tool.

    Even though none of us truly believed that the previous search volume was gospel truth, it is nice to see the “new” numbers, however, I personally believe they are still inflated.

  • Pastorius

    The old keyword tool was much better, Google has taken a step backwards.

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