Google Releases Updated Keyword Tool, Explains New Volume Counts

Sep 24, 2010 at 5:13pm ET by Matt McGee

Google says its new keyword tool — which should be referred to as “The Keyword Tool” going forward — is out of beta and ready to replace its two predecessors: the original keyword tool and the Search-based Keyword Tool.

Google recommends using the updated tool while logged in to your AdWords account, but says it can still be accessed without signing in. It’s available at the same URL as the original:

https://adwords.google.com/select/KeywordToolExternal

Meanwhile, Google also explains why users are seeing lower search volume counts when using the keyword tool:

“…we’ve also changed how we calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only. Previously, they also included traffic from search partners.

Related Topics: Channel: SEM | Google: AdWords | Top News

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http://dynamical.biz/blog/ Ani Lopez

It is a pity that when a country is selected for local keywords, links at keywords showed are always linking to google.com/search?q= instead the localized version of google.

The same is happening with links to Insights for search

If I’m looking for keywords in Spain, spanish links should point to google.es/search?q= instead.

poor international / multilingual support for a great tool
http://optimizeguyz.com Brent Rangen

So what happens now to the SK tool? I don’t see a point in using it anymore.

This is great news in my opinion (and I wrote about it on my blog) how the bloated estimates from GSN did not do anyone any good!
http://www.searchmarketingweekly.com shuey03

I’m glad that Google has finally come out and said why search volume is MUCH lower than the previous keyword tool.

Even though none of us truly believed that the previous search volume was gospel truth, it is nice to see the “new” numbers, however, I personally believe they are still inflated.
Pastorius

The old keyword tool was much better, Google has taken a step backwards.