Google has finally released the beta AdSense management interface they have been testing for over a year now to all publishers. AdSense publishers will now or soon be able to see the new interface via a link at the top of the old interface or by visiting google.com/ads/newadsense.

Afraid to try out the new beta interface? Don’t be. You can switch back and forth between the old and the new interface via the links at the top of the AdSense console.

Google said the new interface provides better insights, controls and improves efficiency.

• Insights: Google has more details reporting broken down by ad type, ad size, ad unit, targeting type, and bid type for total earnings and other metrics, over custom date ranges. There are nice new graphs so you can view impressions, clicks, and earnings plus compare text ad performance to image ad performance, compare date ranges, and easily analyze data to recognize trends.
• Controls: Google has made it easier to block or allow the types of ads you want to display in your inventory. They can all be found in a single place under the Allow and block ads tab.
• Efficiency: The new interface is faster to use and makes it easier to find data.

Google told me they have put in over a hundred changes to the beta interface in the past few months alone. They have improved every single page’s design and made each page faster and quicker to load.

Google initially released this to about 50,000 publishers, of which 30,000 or so used the beta interface actively over the past year. Last week, as per the rumors, Google has released the interface to an additional 350,000 publishers to test it out. As of last week approximately 20-30% of the over 2 million publishers had access to the beta interface. Now, all 2 million plus publishers should soon have access to this release.

This is the largest AdSense redesign in terms of changes and number of publishers being impacted ever.

You can learn more about the new interface over here and there are video demos of the new interface below.

Related Topics: Google: AdSense | Top News

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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