Google Removes “Beta” Label From New AdWords Interface

Jul 31, 2009 at 9:26am ET by Barry Schwartz

Google announced they have removed the beta label from the new AdWords interface.

Google has been testing the new interface since November 2008. They continuously expanded the test to more and more advertisers over time and are now confident enough that it works right.

Google added that along with removing the beta label, they will be “upgrading a larger number of advertiser accounts to the new interface exclusively.” This does concern me a little, being that there is a large WebmasterWorld thread asking and pleading with Google to keep the old interface as an option, since some don’t like the new interface.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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