Google retiring Map Maker to speed up the Maps editing process

Company says that new process, using Google Maps app and Google Search, will expedite publication of changes and additions.

Chat with SearchBot

google-world-maps6-fade-ss-1920

Google has decided to retire Map Maker. The company is consolidating map editing in the Google Maps app and through Google Search.

Google My Business insiders like Mike Blumenthal and Joy Hawkins were notified of the change in email this morning. The email received, echoed in a blog post, said:

Today, we want to let you know that Google Map Maker features will officially graduate and be integrated directly into Google Maps in March 2017 when we’ll retire the standalone Map Maker product.

This update will enable us to focus on providing the best editing and moderation experience within Google Maps on both desktop and on mobile. We’ll continue to roll out new features to make sure you’re able to do most of the things you’ve grown accustomed to doing in Map Maker — like edit roads — leading up to March 2017 and after.

Starting today, edits made on Google Maps will no longer be available for moderation on Map Maker. This will allow us to streamline our efforts, speeding up the time for an edit to get published. We will continue posting updates here on the Map Maker Help Forum and on LocalGuidesConnect.com as we bring more features into Google Maps.

Map Maker has has historically been a place to edit geo and listings data for Maps and Earth. The following were the categories of information that users could add or edit in Map Maker:

  • Places, like businesses, addresses and other locations
  • Roads, railways and paths
  • Natural features, like beaches
  • Political features, like your city limits or nearby locality
  • Building outlines for towers, monuments and more

We reached out to Google with questions about the decision and its rationale and received the following response:

Over the past year, we’ve rolled out new, easy ways for people to help keep Google Maps up to date by allowing them to make edits directly from the Google Maps app and through Google Search. Based on these efforts, in addition to our new Local Guides program, we’ve decided to retire Map Maker in order to improve and expedite the Maps editing experience on both mobile and desktop. We greatly appreciate the millions of edits the Map Maker community has contributed over the years and encourage them to continue adding their local knowledge to Google Maps through our recently launched contribution channels and by joining the growing community of Local Guides.

In early 2015, Google Maps and Map Maker were subjected to a rash of map vandalism and other mischief. Google temporarily shut Map Maker down but relaunched it later in the year with new moderation procedures.

It’s not immediately clear how Google will handle moderation (Local Guides?) and prevent mapspam or mischief in this new consolidated approach.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Get the must-read newsletter for search marketers.