Google now challenging ITV to be UK’s top advertiser by Times Online reports Google is just one spot behind the leader in ad revenue earned in the UK market. This data comes from Google’s Annual Report where they learn Google UK’s ad revenue has “risen by 83 per cent.” Google UK has earned $1.6 billion (£825 million) in 2006, putting them ahead of Channel 4 who has earned “just over £800 million” but behind the leading ad revenue earner in the UK, ITV. ITV is expected to report earnings of £1.47 billion in 2006 this Wednesday.

Related Topics: Google: Business Issues

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz