Google Rolling Out Bid Simulator

Jul 30, 2009 at 10:15am ET by Greg Sterling

Barry originally wrote about AdWords Bid Simulator early last month. The tool shows you estimated costs, impressions, position and clicks tied to bid price. It’s now apparently rolling out to more advertisers.

picture-41

Image credit: E-Commerce Circle

The irony is that Panama had a very similar feature when it launched, using a slider to show increased traffic levels tied to bid price. Now Panama is going away with the Yahoo-Microsoft deal.

Bid Simulator should prove to both be popular and incrementally boost search revenues for Google.

Postscript: This is now official, and the Google AdWords blog just announced it a few days later.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

See more articles by Greg Sterling >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Google: AdWords, SEM Tools sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

ONE COMMENT ON Google Rolling Out Bid Simulator

Ryan_Lash, August 11th, 2009 at 9:46 pm ET:
Premium member since 04/2009

Gotta love how Google intentionally switched the data points so ‘Clicks’ are on the X axis!

-RL

PS: Why? To mask the diminishing returns.
PPS: Kindof misleading, eh?

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

Michael Martinez said " Oh, good. Yet another piece of bad SEO advice coming from a major SEO site. Eric, why don't you prov"
moreno_raul said " Hi Kelsey, We agree with your post and think the iPad is going to be the next big thing. I am specia"
Andy Atkins-Krüger said " Just to clarify what the non-English comments say, the Spanish is pretty much 'company B sucks', the"

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: