Barry originally wrote about AdWords Bid Simulator early last month. The tool shows you estimated costs, impressions, position and clicks tied to bid price. It’s now apparently rolling out to more advertisers.

Image credit: E-Commerce Circle

The irony is that Panama had a very similar feature when it launched, using a slider to show increased traffic levels tied to bid price. Now Panama is going away with the Yahoo-Microsoft deal.

Bid Simulator should prove to both be popular and incrementally boost search revenues for Google.

Postscript: This is now official, and the Google AdWords blog just announced it a few days later.

Related Topics: Channel: SEM | Google: AdWords | SEM Tools

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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