Google Says More Than Half Of Its UK Searches Are Performed On Mobile

Managing director and VP of sales and operations for Google UK-Ireland reports mobile search volume has overtaken desktop in the UK.

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During today’s London Tech Week event, Eileen Naughton, the managing director and VP for sales and operations in Google UK-Ireland, announced more than half of all UK searches are done via mobile.

The stat was shared by attendee Dan Cobley via his Google+ profile.


As recently as May, Google reported on its Adwords Blog that more searches are happening on mobile devices versus desktop in ten separate countries, but failed to specify where the search numbers were coming from beyond the U.S. and Japan.

[blockquote cite = “Google Adwords Blog, May 6, 2015”]In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.[/blockquote]

From Naughton’s comments, it appears we can add the UK to that list of ten countries.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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