Ad and image placement: a policy clarification from the official Google Inside AdSense blog covers issues about placing images next to AdSense units, something that seems to have grown in popularity as a means of encouraging clicks. In short — don’t. Google doesn’t want images to appear related to AdSense links:

We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn’t actually being offered. That’s not a good experience for users or advertisers.

You’ll find some discussion on Techmeme about the clarification here, and Jennifer Slegg may be along to postscript or link to further thoughts or comments.

Related Topics: Channel: Display | Google: AdSense

About The Author: Danny Sullivan is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

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