Google Says No To Images Next To AdSense

Ad and image placement: a policy clarification from the official Google Inside AdSense blog covers issues about placing images next to AdSense units, something that seems to have grown in popularity as a means of encouraging clicks. In short — don’t. Google doesn’t want images to appear related to AdSense links: We ask that publishers […]

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Ad and image placement: a policy clarification
from the official Google
Inside AdSense blog covers issues about placing images next to AdSense units,
something that seems to have grown in popularity as a means of encouraging
clicks. In short — don’t. Google doesn’t want images to appear related to
AdSense links:

We ask that publishers not line up images and ads in a way that suggests a
relationship between the images and the ads. If your visitors believe that the
images and the ads are directly associated, or that the advertiser is offering
the exact item found in the neighboring image, they may click the ad expecting
to find something that isn’t actually being offered. That’s not a good
experience for users or advertisers.

You’ll find some discussion on Techmeme about the clarification
here, and Jennifer
Slegg may be along to postscript or link to further thoughts or comments.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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