Google Says Panda 3.4 Is ‘Rolling Out Now’

panda-face-top-newsGoogle has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites.

And they’ve taken the somewhat novel approach of using Twitter to make this announcement:

As the tweet above says, Google estimates that about 1.6 percent of queries are affected by this “Panda refresh.”

I’m calling this Panda update 3.4 primarily because we don’t know how substantial the update really is beyond the 140 characters that Google tweeted. We may update the headline later to call this 3.5 or possibly 4.0 if we learn more and a renaming is in order.

For more background on Google’s Panda updates, see the related articles below, which are listed in reverse chronological order. And if you’re completely new to learning about Panda, see our Panda: One Year Later infographic for all the background.

Related Topics: Channel: SEO | Panda Update News | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Andrew Shotland

    1.6% of 88 billion monthly queries = only 1.4 billion queries/month 

    No biggie…

  • Linkbuildr

    Should be a fun weekend :)

  • abeen

    Panda rules this weekend

  • stilettojungle

    Ugh, this just ruined my Friday. Now waiting patiently for the fallout… 

  • Giovanni da Verrazzano

    what is the meaning of ”
    ~1.6% ”  , I don’t think we can even be able to see any change really 

  • Nuttakorn Rattanachaisit

    Noticed some change of traffic on March 21. How about you guys? 

  • Burton Miller

    This is last year announcement..but not official announcement from google…

  • omrishabbat

    It is a fresh official announcement from Google. It provides link for last year initial announcement just for background.

  • Vikas Singal

    its good to see Google Announcing it  through twitter…  :)  Lets sit back and see 1.6% effect….

  • 磊 李 come to my site and leave a message

  • moviezonclick

    WOW great

  • Varinder Pal Singh

    Great post.

  • Peter Bagi

    Is Google rolling this new algorithm out worldwide or only in US first?

  • Suresh peters

    ouch….again panda update.  

  • Pets Of Oz

    It feels like I might be one of the only people who are happy that google keeps doing these panda updates!

  • Ricky Shah

    Not again Google. I thought I will be benefited from the update, but it seems I’m on the wrong side of the update.

  • zap

    And more bull from Google who do there think there are,
    You can do this with your site but you can’t do that.
    It should pass our speed test,
    The list just goes on and on
    Well I have bad news for Google I for one live in a so called free county so I will do as I please with my domains
    Why are these all called panda updates is Google taking the pee out of all the webmasters pandering to their needs?
    Bottom line seems more about Google’s profits then the end user,
    If they can pull it off, all that data being collected on users, and telling webmasters what they can and can’t do
    A simple .htaccess command from all the webmasters could put a end to Google almost over night. Social networks are killing Google and it’s shown it can’t complete in that market.
    And now it’s taking it’s anger out on the webmasters just to increase it’s profits this is clear by the lack of improvements within it’s SERP

  • Matt McGee

    It is not last year’s announcement. The announcement was made on Twitter yesterday, and as background Google included a link to the original explanation of what Panda is a year ago when it was first announced.

  • Rahul Banker

    wait wait and hope for the best :)

  • Mohammad Shadab

    Yes, I have seen some effects for my blog too which become good for this time.

  • Dustin Williams

    I eat Pandas for breakfast.

  • Fede Einhorn

     well, you can certainly do that, if you don’t need traffic from google at all to survive.. me? I can’t. Despite the fact that I almost “hate them” I need to comply. Yeah, yeah, kinda slave, but we have to eat…

  • Ryan Isra

    Have seen increased traffic and keep getting 
    “Search results clicks for http://**** have increased significantly. Yay! ”
    in Webmaster Tools. A bit worried about getting this message ‘almost every day’ in the last few weeks. Anyone got the same thing?

  • Susan Fuller


  • Seo Copywriter

    I’m so exited about new Panda Update.

  • oar786

    now that gives us all the more reason to keep on studying further…

  • Boni Satani

    Now that brings more worries :(

  • Rahul Kashyap

    I’m so very exited about new Panda Update.

  • iTechCode

    I am new in blogging arena now i can understand Whats the effect of Panda :P

  • Raphael Nolens

    I notice a 10 to 15% drop in organic traffic. :(

  • Abhisek Das

    *Fingers Crossed* :)

  • Marilyn

    Most what i read online is trash and copy paste but you definitely add value. Keep it like this.

  • Paresh Shrimali

    People also want quality results….nice strategy by Google…..

  • SSI Webmaster

    Waiting desperately for a favorable news from Google :)

  • Manoj Pallai

    auch,not so much

  • SEO Catalysts

    1.68% only means billions of query and millions of result will be affected due to latest panda roll out

  • karan chanana


  • Helen Baker

    Our client’s
    websites dreadfully suffer from Panda. During one of the previous updates they
    faced some positive changes. Lots of problems were fixed (all that could have
    been fixed at the moment) and we thought with the next update the result would
    be much better… this is what we though. Out own website faced loss in rankings
    on Google, but this lasted for 3 or 4 days only. After that all rankings
    returned to the previous condition.

  • AdamVeitch_Tone

    This is one more step towards making the search results as relevant as possible to aid the user experience of the searchers. I personally welcome these changes.

    Also, does anybody – Matt in particular – know how to get that awesome click-able Tweet in the blog post? (the Google one) I’m looking to use this widget/plugin in my own work.

    Thanks Matt!

  • Abdul Wahab

    traffic goes down.. it was major impact on my running projects. Thanks to Allah.. I did not take new projects this month….. well I can handle my current clients…..

    but I think we should wait until Google announce the link type they are going to neglect. like last they ban link wheel style link building.

  • Nick Stamoulis

    It’s never as low a percentage as Google says it will be. It’s never fun to wait and see…

  • Jonathan Saipe

    Let battle commence :)

  • Durant Imboden

    Very odd. I’m seeing a drop (not huge, but definitely noticeable) for our strongest topic. It’s almost as if we’re being penalized for giving our readers too much information. (Maybe Google’s Panda algorithm can’t tell the difference between a content farm and in-depth coverage of a topic?)

  • Ignite Visibility

    I feel like google has been making too many updates recently, many are not for the better. This is making it tough on SEOs. This panda update shouldnt be a big deal… But the Google + your world thing is still having a large effect on serps. Thanks for the update

  • Christian

    Is anyone else a little entertained that they chose to announce this via Twitter? Kinda makes me chuckle in light of all the Google+ stuff.

  • Aliosha Kasin

    Hard to tell, around the same day as the panda update I stopped running my adwords so my traffic dropped slightly only around 15-20% Don’t know how my of that was affected by the update.

  • AlongCameJones

     I couldn’t agree with you more. I have operated a site that predates google by years. I did all the bs that supposedly google wanted and simply lost 75% of their traffic. After a year I said screw it and went back to my old ways and my search traffic returned. I just concentrated on my direct traffic and screw the rest and let the search engines worry about themselves. And by the way I think google search results are now terrible. I have overcomed that through changing my search queries and from gotten info other sources.

  • Lauriana Daniel

    I sure im not afected by panda..

  • myra_mae

    great paying online jobs..join us and earn $40 to $60/hour

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    my neighbor’s step-mother got paid $15663 the previous week. she has been working on the computer and moved in a $357100 home. All she did was get lucky and put into work the tips exposed on this web site 

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