Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Says Panda 3.4 Is ‘Rolling Out Now’
Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites.
And they’ve taken the somewhat novel approach of using Twitter to make this announcement:
Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: goo.gl/mTKCH
— A Googler (@google) March 23, 2012
As the tweet above says, Google estimates that about 1.6 percent of queries are affected by this “Panda refresh.”
I’m calling this Panda update 3.4 primarily because we don’t know how substantial the update really is beyond the 140 characters that Google tweeted. We may update the headline later to call this 3.5 or possibly 4.0 if we learn more and a renaming is in order.
For more background on Google’s Panda updates, see the related articles below, which are listed in reverse chronological order. And if you’re completely new to learning about Panda, see our Panda: One Year Later infographic for all the background.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.