Google Scores Poorly In International “Accountability” Report


The UK-based One World Trust issued a report ranking government organizations, civil groups, and private corporations in terms of their public “accountability” and “transparency.” The report’s findings are covered in The Register and Financial Times. The best performer in the report, the United Nations Development Programme, scored an 88 out of a potential 100 points, while Google scored a 17.

According to the One World Trust, the report “analyzes each organization’s capabilities according to the four dimensions of accountability as defined by the Global Accountability Framework: transparency, participation, evaluation, and complaint and response mechanisms.”

You can access Google’s “accountability profile” here (pdf).

There were various criticisms of the report and its methodology leveled against the One World Trust, including by international police agency Interpol, which also was ranked poorly and said “One World Trust lacked transparency in its own working methods.”



Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >


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