Google Search Click Tracking Changed

I reported Google appears to be testing a new click tracking method in the search results. In the past, Google selectively tracked clicks by appending tracking URLs to the search results. Now, it appears that those tracking URLs are done through JavaScript and are virtually invisible to the end user.

Here is a sample of the code in the search results to track the clicks:

<a href=”” class=l onmousedown=”return rwt(this,”,”,’res’,’4′, ‘AFQjCNG5-9Jej-ukVeakTgwonqt2narbYg’,'&sig2=4Lwo00y104At7P9SCT7uXA’)”>

I do not know why this was changed or if there is any significance to it. There is discussion around the change at WebmasterWorld Forums now.

Related Topics: Channel: Consumer | Google: Web Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Ian Macfarlane

    This isn’t new, it’s been happening for a long, long time.

    Actually, now I look, there’s link in the WMW forum thread to a 2003 thread discussing this.

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