Google Search Click Tracking Changed

I reported Google appears to be testing a new click tracking method in the search results. In the past, Google selectively tracked clicks by appending tracking URLs to the search results. Now, it appears that those tracking URLs are done through JavaScript and are virtually invisible to the end user.

Here is a sample of the code in the search results to track the clicks:

<a href=”http://www.google.com/” class=l onmousedown=”return rwt(this,”,”,’res’,’4′, ‘AFQjCNG5-9Jej-ukVeakTgwonqt2narbYg’,'&sig2=4Lwo00y104At7P9SCT7uXA’)”>

I do not know why this was changed or if there is any significance to it. There is discussion around the change at WebmasterWorld Forums now.

Related Topics: Google: Web Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.


SMX - Search Marketing Expo

SearchCap: Get all the top search stories emailed each day!

Name: Company: Email:

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Search Engine Land on Google+

LinkedIn over 34,000 members
Subscribe to Our Feed! 80,366 subscribers take our RSS feed
 

Comments

One Comment on Google Search Click Tracking Changed

Ian Macfarlane,

This isn’t new, it’s been happening for a long, long time.

Actually, now I look, there’s link in the WMW forum thread to a 2003 thread discussing this.



Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »


Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


 

Search Engine Land Periodic Table of SEO Ranking Factors

Get Your Copy
Read The Full SEO Guide