Years ago, McDonald’s restaurants advertised how many burgers they had served right on the big sign at each location. And when it got too many to count, the signs changed to simply say, “Billions and billions served.” YouTube is quickly reaching that same tipping point for online video views.

According to comScore, Google/YouTube served up more than 10 billion video views in August — the first time any video site has surpassed the 10 billion mark. Other firsts during the month of August? Online users watched more than 25 billion videos overall, an all-time high. And 161 million U.S. Internet users watched video online in August, the biggest monthly total ever.

Surprising no one, Google/YouTube continues to be the dominant video provider according to comScore’s numbers, showing just under 40% of all videos watched online during August.

Related Topics: Google: YouTube & Video | Stats: comScore

About The Author: Matt McGee is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee