Years ago, McDonald’s restaurants advertised how many burgers they had served right on the big sign at each location. And when it got too many to count, the signs changed to simply say, “Billions and billions served.” YouTube is quickly reaching that same tipping point for online video views.
According to comScore, Google/YouTube served up more than 10 billion video views in August — the first time any video site has surpassed the 10 billion mark. Other firsts during the month of August? Online users watched more than 25 billion videos overall, an all-time high. And 161 million U.S. Internet users watched video online in August, the biggest monthly total ever.
Surprising no one, Google/YouTube continues to be the dominant video provider according to comScore’s numbers, showing just under 40% of all videos watched online during August.