Google Shopping: Google Tries For Shoppers Once Again

Dec 14, 2007 at 9:35am ET by Barry Schwartz

First it was Froogle. Then it was Google Product Search. Then Google recently promoted product search to its home page. And now, Google’s using “Shopping” in an apparent bid to drum up traffic.

We covered earlier how Google Product Search was added to the navigation of Google. But now it’s been noted that the link has changed to Shopping.

Investors Business Daily recently had a piece poking at how Google has failed to build traction with its Google Product Search. It feels like the change is another move designed to catch the attention of holiday shopping searchers.

Google Product Search was also renamed from Froogle earlier this year. Our Goodbye Froogle , Hello Google Product Search! article has more about that change.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

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