Google Shopping Outpaces Amazon Same-Seller Sales On Cyber Monday, Black Friday

Google Amazon Over the extended holiday shopping weekend, Google Shopping same seller sales have been growing faster than Amazon among large retailers. According to the most recent data from online retail commerce platform Mercent, Google Shopping contributed 54 percent year-over-year same-seller growth on Cyber Monday, while Amazon achieved 23 percent same-seller growth compared to Cyber Monday 2012. The Mercent eCommerce Performance Index includes  550 retailers selling across over 200 online channels including Google, Amazon and eBay.

“Google continues to invest in the retail sector offering more engaging shopping tools that enable consumers to efficiently research and shop through Google. Retail sales figures show these investments are positioning Google as a formidable competitor to other leading channels including Amazon.com,” commented Eric Best, Chairman and CEO of Mercent.Google Shopping Outpaces Amazon Same Store Sales 2013 Black Friday Cyber MondayGoogle Shopping grew approximately 70 percent and 47 percent on Thanksgiving Day and Black Friday respectively according to Mercent’s eCommerce Performance Index. Just prior to the holidays, Google made several changes to the Google Shopping interface with an aim to make it easier for consumers to compare products, find nearby availability and save shopping lists. Nearly half of retailers report participating in Google Shopping via the platform’s paid product listing ads.

Amazon’s same-seller growth was still significant, with 29 percent year-over-year growth on Thanksgiving Day and 25 percent year-over-year growth on Black Friday.

Echoing other reports, Mercent reports overall strong sales among  its retailer client base over the five-day shopping bonanza it dubs the “Cyber Five”. Even the slowest of the five days, Sunday, saw 20 percent same seller growth overall across channels. Overall e-commerce sales rose 33 percent on a same seller basis on Cyber Monday.

Related Topics: Channel: Retail | Google | Google: AdWords | Google: AdWords: Product Listing Ads | Search Engines: Shopping Search Engines | Top News

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Dave

    Well when all the space for organic results will be occupied by Google shopping listings, its obvious that it would had performed better than any other. Google snatched sales revenue from the small merchants and forced them to run PPC if the can afford to do so. The organic results are pathetic now. Earlier you will get what you want in the first page. Now you have to go to 2-3 pages and even then you could not get what you want.

    The ultimate winner is Google either through Adwords income or through Google Shopping.

  • Dave

    Well when all the space for organic results will be occupied by Google shopping listings, its obvious that it would had performed better than any other. Google snatched sales revenue from the small merchants and forced them to run PPC if the can afford to do so. The organic results are pathetic now. Earlier you will get what you want in the first page. Now you have to go to 2-3 pages and even then you could not get what you want.

    The ultimate winner is Google either through Adwords income or through Google Shopping.

  • Isaac

    here here! Who dares give google all their profits wins!… oh wait you dont have any money left over for yourself.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide