Google Shortens Cookie Expiration Date

The Google Blog announced that Google will be shortening the expiration date of its cookies from the year 2038 to a two-year life cycle.

If you go to Google.com, Google is to soon set a new cookie to last 2 years from that date. Each time you go back, the cookie will be extended to two years. If you never revisit, it will eventually expire after two years have passed since your last visit.

Google Responds To EU: Cutting Raw Log Retention Time; Reconsidering Cookie Expiration from us covers how Google previous said it was considering cutting the expiration period on its cookies and how the other major search engines have cookies that last from 14 to 30 years.

Google ends by saying:

Together, these steps — logs anonymization and cookie lifetime reduction — are part of our ongoing plan to continue innovating in the area of privacy to protect our users.

Related Topics: Channel: Industry | Google: Critics | Google: Legal | Legal: Privacy

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide