Comments on: Google Shortens Cookie Expiration Date http://searchengineland.com/google-shortens-cookie-expiration-date-11705 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 13:24:43 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: michaelzimmer http://searchengineland.com/google-shortens-cookie-expiration-date-11705/comment-page-1#comment-3268 michaelzimmer Wed, 18 Jul 2007 01:51:01 +0000 http://searchengineland.com/beta/google-shortens-cookie-expiration-date-11705.php#comment-3268 This is no sacrifice by Google. If I haven't used Google in 2 years, and then suddenly use it again, that old data would be pretty useless to them, so there's really no need for them to link my new activity to the old. More discussed here: <a href="http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/" rel="nofollow">http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/</a> This is no sacrifice by Google. If I haven’t used Google in 2 years, and then suddenly use it again, that old data would be pretty useless to them, so there’s really no need for them to link my new activity to the old.

More discussed here: http://michaelzimmer.org/2007/07/16/googles-cookie-to-have-2-year-expiration-because-it-is-of-little-value-after-that-time/

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