Google Showing Breadcrumb Navigation In Search Results

Confirming our previous reports, Google has announced and explained why and when it’s showing breadcrumb navigation in its search results.


Google says it may show these site heirarchies “for a small percentage of search results” when it improves the search snippet with more context about the link being pointed to. What’s pretty cool is that each link in the green breadcrumb is clickable, giving searches immediate access to different pages on the listed web site.

Related Topics: Channel: Consumer | Google: Web Search


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • scottybowl

    Is there are specific structure you need for your breadcrumbs for Google to pick them up?

  • mevans05

    it looks similar to RDFa tagging, but looking at the code it doesn’t seem like there is anything to indicate that. how is Google determining it’s a breadcrumb vs. a normal link?

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