Confirming our previous reports, Google has announced and explained why and when it’s showing breadcrumb navigation in its search results.

Google says it may show these site heirarchies “for a small percentage of search results” when it improves the search snippet with more context about the link being pointed to. What’s pretty cool is that each link in the green breadcrumb is clickable, giving searches immediate access to different pages on the listed web site.

Related Topics: Channel: Consumer | Google: Web Search

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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