Google Showing Missing Keywords On Long Tail Queries

Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippet. We have to suspect this is part of the Hummingbird […]

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Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippet.

google-search-missing-keywords-2

We have to suspect this is part of the Hummingbird algorithm doing its job.

Google prefers to show some search results even when there isn’t an exact match, especially if the searcher is being so specific.

Google’s way of informing the searcher that it wasn’t an exact match is by detailing which keywords Google could not match on, within each returned result.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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