Google Shows Quality Score Indicator To Some AdWords Advertisers

Dec 25, 2006 at 9:27am ET by Barry Schwartz

This morning I posted a screen shot of the quality score in AdWords, showing a rating of Great, OK and Poor. The quality score does not show all that much, but it does show more than before. Plus, Google has set up some more documentation on what the quality score column means. The help page says that this is a “customizable column that is disabled by default for new accounts,” but I do not see a way to activate it for my account – so I suspect it is still a limited user test.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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