Google Shuts Down Payday Loan Advertiser’s Campaigns Over The Weekend
The Drum reports:
Google pulled all Moneysupermarket’s domain level ads including all campaigns across car and home insurance on Saturday (6 April) evening. The ads were down for over 24 hours before the issues were rectified by Moneysupermarket, according to sources.
The U.S. government has been stepping up pressure on Google to enforce its policies for payday loan advertisers to be in compliance with state and local regulations regarding disclosures. Financial services advertisers must be transparent about their collections practices and any potential fees and penalties customers may incur if they don’t make payments on time.
The AdWords policy for short-term loan advertisers differs by country, as well, to meet additional requirements. Moneysupermarket is a UK-based company where advertisers are not allowed to promote interest rates or cost of credit unless the landing page clearly includes contact information and a representative example of all rate and payment terms.
(Some images used under license from Shutterstock.com.)
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