Google Sitelinks Redesigned: White & Gray Backgrounds With More Quick Links

Google is testing a new design for their organic search results sitelinks. The new sitelinks are showing for some searchers, although I am not able to see them myself.


The screen shot above, provided by +Jon Cooper shows the a grid of four main sections of the web site. clicking on a section seems to expand a gray drop down area with an additional six sitelinks within the web site.

It appears that in the screen shot here, the user clicked on “Nike Store” after searching for [nike] and the six additional sitelinks showed up in the gray background area below.

We have reached out to Google for a comment on if this is something they are rolling out more widely and if so, why.

For more on sitelinks see our Google Sitelinks category.

Related Topics: Google: SEO | Google: Sitelinks | Google: Web Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • daveintheuk

    Just another attempt to make more of the user’s navigation happen on

  • Dr. Pete

    Posted another one on the Moz G+ account ( – I’ve seen a couple of variations of these “call-out” boxes the past month, but only overnight. Haven’t found a live one yet during the day. It almost makes the #1 organic position look like an answer box.

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