Sign up for our daily recaps of the ever-changing search marketing landscape.
Google SMS Search Is Down … For The Count?
Search Engine Roundtable reports today that Google’s SMS Search service isn’t working: When you send a search term to 466453, Google quickly replies that your query “did not return any results.” Barry Schwartz used “Lakers” and “RustyBrick” as examples to show what’s happening:
The SER report says Google is looking into the problem, but the situation begs a bigger question: With so many users now switching to smartphones with more realistic browser experiences, how many people are still using SMS search? And, if the service is being used less frequently, is it possible SMS search is down for the count?
The answer to the last question is “probably not,” because there are still a lot of non-smartphone owners and Google needs to reach that audience. But, for how long?