Google SMS Search Is Down … For The Count?


Search Engine Roundtable reports today that Google’s SMS Search service isn’t working: When you send a search term to 466453, Google quickly replies that your query “did not return any results.” Barry Schwartz used “Lakers” and “RustyBrick” as examples to show what’s happening:

Google SMS Search broken

The SER report says Google is looking into the problem, but the situation begs a bigger question: With so many users now switching to smartphones with more realistic browser experiences, how many people are still using SMS search? And, if the service is being used less frequently, is it possible SMS search is down for the count?

The answer to the last question is “probably not,” because there are still a lot of non-smartphone owners and Google needs to reach that audience. But, for how long?



Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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