Google Squared Is Now Live

Google has pulled the covers off of Squared, the search tool that was first demoed during the Searchology event last month.

Google Squared takes a search query and tried to present the results in tabular form — like an online spreadsheet of sorts. Sometimes it works very well and provides interesting results, and other times not so much. Here’s a screenshot of the “very well” example, a search for [u2 albums]:

Google Squared

Squared is very configurable; you can add and delete rows and/or columns, and sometimes replace data that Squared puts in your results. It’s a search tool that’s still part of Google Labs, and frankly, its overall usefulness is questionable. But that, presumably, is exactly what Google Labs is for — testing new ideas and seeing what sticks.

An official announcement of today’s launch is expected soon.

Update: Here’s the official announcement.

Related Topics: Channel: Consumer | Google: Squared | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • olivieramar

    Hi Matt! What a coincidence, U2works for you! You should put it on your site :-)

    Squared seems questionable at best. It will be interesting to see what Google will be able to draw out of this. Maybe they’ll give us export to Excel or docs. That would be cool.

  • chiropractic

    Haha, I did the SEO search when I first tested it too, barely any results. Ran a few queries through and then added some tabs to see what other info was indexed. Most interesting to me was seeing address and/or phone information appearing in the tabs.

  • youfoundjake

    I tried out a basic search, for meta robots to see if it would compile the options that can be used, not bad..

  • jessmca

    Sounds really interesting – does anybody know how you submit your site listings to Google Squared?

  • SEOChina

    is there anything to do to appear in Google Squared? or the results are taken from Google database?

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