Google Squared Is Now Live

Jun 3, 2009 at 3:24pm ET by Matt McGee

Google has pulled the covers off of Squared, the search tool that was first demoed during the Searchology event last month.

Google Squared takes a search query and tried to present the results in tabular form — like an online spreadsheet of sorts. Sometimes it works very well and provides interesting results, and other times not so much. Here’s a screenshot of the “very well” example, a search for [u2 albums]:

Squared is very configurable; you can add and delete rows and/or columns, and sometimes replace data that Squared puts in your results. It’s a search tool that’s still part of Google Labs, and frankly, its overall usefulness is questionable. But that, presumably, is exactly what Google Labs is for — testing new ideas and seeing what sticks.

An official announcement of today’s launch is expected soon.

Update: Here’s the official announcement.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

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5 COMMENTS ON Google Squared Is Now Live

olivieramar, June 3rd, 2009 at 3:47 pm ET:

Hi Matt! What a coincidence, U2works for you! You should put it on your site :-)

Squared seems questionable at best. It will be interesting to see what Google will be able to draw out of this. Maybe they’ll give us export to Excel or docs. That would be cool.

chiropractic, June 4th, 2009 at 1:58 am ET:
Premium member since 01/2009

Haha, I did the SEO search when I first tested it too, barely any results. Ran a few queries through and then added some tabs to see what other info was indexed. Most interesting to me was seeing address and/or phone information appearing in the tabs.

youfoundjake, June 4th, 2009 at 3:34 am ET:

I tried out a basic search, for meta robots to see if it would compile the options that can be used, not bad..
http://www.google.com/squared/search?q=meta+robots#

jessmca, June 4th, 2009 at 5:10 am ET:

Sounds really interesting – does anybody know how you submit your site listings to Google Squared?

SEOChina, June 4th, 2009 at 7:28 am ET:

is there anything to do to appear in Google Squared? or the results are taken from Google database?

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