Google Still No. 1 Search Engine On Earth; Search Activity Way Up, comScore Says

Aug 31, 2009 at 2:14pm ET by Matt McGee

Search activity around the world jumped 41 percent between July 2008 and July 2009, and Google remains the most popular search engine with 67.5% global market share. Those are some of the stats that comScore shared today about the global search market.

According to comScore, Google is not only No. 1 around the world, but it also continues to gain market share — rising 58% between July 2008 and July 2009. Yahoo is second in overall market share, but its growth is stagnant at just 2% in the same period. Chinese search engine Baidu is third overall, but Microsoft/Bing may eventually surpass it; the latter has seen a 41% increase in searches, while Baidu only grew by 8%.

comscore

It’s interesting to see that Ask Network saw almost as much growth (39%) as Microsoft sites. Among the top ten search properties worldwide, comScore says none is growing faster than Russia’s Yandex, which saw a 94% gain in searches over the past year.

The comScore release also includes some interesting stats comparing different world regions. comScore says Europe as a whole does the most searching, with 32.1% of all worldwide search activity. Asia Pacific is second with 30.8% and North America third with only 22.1% of all searches.

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >

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