Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Still No. 1 Search Engine On Earth; Search Activity Way Up, comScore Says
Search activity around the world jumped 41 percent between July 2008 and July 2009, and Google remains the most popular search engine with 67.5% global market share. Those are some of the stats that comScore shared today about the global search market.
According to comScore, Google is not only No. 1 around the world, but it also continues to gain market share — rising 58% between July 2008 and July 2009. Yahoo is second in overall market share, but its growth is stagnant at just 2% in the same period. Chinese search engine Baidu is third overall, but Microsoft/Bing may eventually surpass it; the latter has seen a 41% increase in searches, while Baidu only grew by 8%.
It’s interesting to see that Ask Network saw almost as much growth (39%) as Microsoft sites. Among the top ten search properties worldwide, comScore says none is growing faster than Russia’s Yandex, which saw a 94% gain in searches over the past year.
The comScore release also includes some interesting stats comparing different world regions. comScore says Europe as a whole does the most searching, with 32.1% of all worldwide search activity. Asia Pacific is second with 30.8% and North America third with only 22.1% of all searches.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.