Building Contractor Sues Google for Indexing Consumer Complaint from Wired highlights yet another case where a someone wants to sue Google over how they are listed. Cases like these have lost in the past, but people keep trying.
RSA Homes demanding that Google remove the page. It remained up.
Back in October of last year, Eric Goldman reported how Google won a similar suit filed by Mark Maughan. He was upset that searches relating to his business came back with listings suggesting he was disciplined by the California Board of Accountancy for negligence.
Beyond that, a ruling recently found Google and search engines in general have a protected First Amendment right to carry ads — or not — that are critical of others.
In March, Google also won the case versus KinderStart, where KinderStart argued that not ranking well in Google was harmful and should be corrected. Coincidentally, today KinderStart appealed this decision.
Back to the RSA Homes case, it’s interesting that one reason the company is concerned is that a lender saw the listing when doing a search on the company as part of considering a funding request. The bad PR from the listing is said to have "interfered" with the ability to secure the money. This is also said to have happened with other financial institutions, too.
Yesterday, New US Border Check Tool: Google covered how bad listings in Google and other search engines could prevent you from entering the United States. Now add to the list that bad listings might stop a loan from going through.
Finally, there are some times Google will indeed remove the content of others. Danny’s Google Releases Improved Content Removal Tools article from last week goes into more depth about this.