Google Sued For Patent Infringement Over AdSense
Google Sued For Infringing Patent With AdSense from InformationWeek reports Google has been sued for the fourth time this year over patent infringement, this time by Daniel D. Wexler, who has a patent named Third-party on-line accounting system and method therefor.
The patent was filed on October 11, 1996 and ultimately issued on September 28, 1999. The patent is basically on the topic of a third-party ad tracking system. Thus, Wexler feels the right to sue Google over the AdSense program, which not only distributes ads but also tracks the ads’ effectiveness.
The suit was issued on July 31st by Wexler and his company, Web Tracking Solutions.
Will he win? I am not a lawyer, but I highly doubt it.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.