Google Sued For Quality Of Ads On AdSense for Domains

Google Sued For Selling Ads On Parked Domains from InformationWeek reports Google was slapped with a class action lawsuit over the AdSense for Domains product. In short, advertisers are upset with the quality of traffic driven through that program and feel that their money was taken from them without any return.

The suit was filed on Friday in a U.S. District Court in San Jose, California. The law firm, Schubert Jonckheer Kolbe & Kralowec, is based in San Francisco. The one suing is actually a lawyer, suing under Levitte International for his advertising campaign he ran from June 1, 2007 through August 18, 2007. The campaign received 202,528 impressions via the AdSense for Domains program. The campaign also was shown on the AdSense for Errors program, which received 1,009 impressions, 25 clicks, and zero conversions. The AdSense of Domains and AdSense for Errors traffic and impressions cost him $136.11.

Levitte hopes that other advertisers join his lawsuit. “We believe it’s a problem that affects all [Google's] advertisers equally,” said Kimberly Kralowec, partner at the law firm representing Levitte.

It is important to note that in August 2007, when this lawyer’s campaign was still active, Google announced that they will be enabling a feature to allow advertisers to opt out of AdSense for Domains traffic. Google began beta testing this feature in November 2007.

In addition, the domain park (AdSense for Domains) is not new to getting Google in trouble. We reported it landed Google in a trademark case back in January 2007.

Related Topics: Channel: SEM | Google: AdSense | Google: AdWords | Google: Legal | Legal: Clickfraud | Legal: General | Search Ads: Domaining

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide