Google Switches To Paid Shopping Results In 11 New Countries

Google Shopping LogoMarketers outside the U.S. have continued to enjoy free shopping traffic from Google, despite the search giant’s big change to convert all results to paid listing ads in its home country. But that’s beginning to change for folks in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic.

As Google announced late last year, the company began on February 13 to replace free listings on Google Shopping to Product Listing Ads in those 11 countries. To encourage advertisers to adopt the new product, Google is offering a credit to marketers in those countries who set up a PLA campaign before April 12.

Those who don’t begin to purchase the paid product will see their free product listings, and the traffic that they drove, disappear from results.

In the U.S., Google made this same switchover in mid-October and says it’s seen a lot of success. The PLAs are definitely getting praise (and budget) from some marketers, but others complain that small merchants are being shut out by bigger players.

Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Product Listing Ads | Google: Google Shopping

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About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

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  • http://twitter.com/IanLockwood Ian Lockwood

    I heard on the grapevine that the “free” Shopping results will stop appearing in UK search results on 6th March. That doesn’t mean the free Shopping service will stop, but you won’t see the shopping results “widget” in the universal web results.

  • Joshua Mccoy

    Google is one of the greediest companies alive. When and if they do this here in the US, I can promise you that they will loose a percentage of their search share. I hope they are this stupid.

  • PStrohm

    Well not as greedy as Microsoft though

  • Pat Grady

    “When and if they do this here in the US, I can promise you that they will loose a percentage of their search share.” I don’t understand your assertion, they already switched to paid in the US. What do you mean here?

  • CJ

    The article says they already did last October, and it’s been a huge success…

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