The Google Blog has posted about the video copyright identification tool the company is developing. They reference the Reuters article we mentioned in our YouTube Ready To Test “Fingerprinting” Video Tool. The Google post also gives us more insight into the technology and process of how this will potentially work.

It appears that copyright holders will provide videos to Google that they do not want uploaded to YouTube. When YouTube users upload videos that match the “key visual aspects” of the copyrighted material, Google will disallow the upload. Google is now testing the accuracy of this tool, and once they are confident in the accuracy, they will begin testing the speed and scalability of the tool.

Related Topics: Google: YouTube & Video | Legal: Copyright

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz