Google Test: Auto-Completing Search Queries


Via Google Operating System comes the screenshot above, which shows a new test Google is running that involves auto-completing search queries.

It’s similar to Google Suggest but, as Google Operating System notes, this auto-completion is happening on long-tail terms where Google Suggest has stopped giving suggestions. I was unable to replicate the test using the same search term shown above.

A Google spokesperson gave us this statement about the test:

At any given time we are running 50-200 search experiments. We run more than 6,000 search experiments in a given year.

Related Topics: Channel: SEO | Google: Suggest | Google: User Interface | Google: Web Search


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Bradd Libby

    Google has been testing this now for several weeks, at least. (Google Offering Partial Suggestions)

    Whether or not you see this feature seems to depend on which browser you are using. For example, I have seen it with Safari, but never with Firefox.

  • ajkohn

    This is an interesting test since it might have an impact on the distribution of terms. The current Instant interface may reduce the number of long-tail or mid-tail terms because people are becoming habituated to selecting one of the autocomplete terms.

    So a word autocomplete might make it more acceptable for people to move further out on the tail. If this test is successful and rolled out, you might find more specific queries finding traction. And Google may be better able to populate the primary autocomplete based on these new searches.

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