Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more

The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.

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Google has started testing product filter buttons for product listing ads in the search results, including a special “In Store” filter for Local Inventory Ads.

Merkle RKG spotted the test, saying the filter buttons appear to show up when superlatives like “best” or “top” or other qualifying adjectives are not used in the query.

The screen shot the Merkle RKG team captured below for “keurig coffee makers” features filter buttons for In Store, Top Rated and Up to $130. After clicking on a filter, the resulting Shopping page features products that meet the filter requirements. The buttons have the potential to draw more visitors to Google Shopping pages, giving more advertisers an opportunity to be found.

google shopping filter buttons

 

The In Store filter is particularly interesting as a way for consumers to be able to quickly see stores nearby that carry the product. The Best Buy ad in the screen shot above is an example of a Local Inventory Ad, showing the product is available for pickup in a Best Buy store located 7.3 miles from the user) in one place. These are becoming increasingly important for brick-and-mortar retailers.

Merkle RKG has seen mobile conversions for ads with in-store pickup selected rising significantly since mid-May. One advertiser has seen in-store pickup orders triple in the past month.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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