Google Testing “In-Depth Articles” Search Results, A New Rich Snippet?

Google mobile app logoDr. Peter Meyers, the Marketing Scientist at Moz (formerly SEOmoz), tipped us off to a new Google search interface test. It appears Google is testing showing “in-depth articles” in the search results for local queries.

In the screenshot below, Pete triggered these results by searching for [mexican restaurants]. The local results and maps came up, and also restaurant reviews from Reason, New York Times and Wall Street Journal.

Below is a screen shot (here is a full size screenshot):


We’ve reached out to Google for a comment on this finding but have not yet heard back.

Google is constantly testing algorithms, search results, user interfaces and more. So, this test should not surprise anyone; but, for some reason, I think we will be seeing more of this in the near future.

Update: A Google spokesperson confirmed this is indeed a real experiment they are running.

Related Articles:

Related Topics: Channel: Search Marketing | Google: Rich Snippets | Google: SEO | Google: User Interface | Google: Web Search | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Bradley Lewis

    Probably the most interesting thing I’ve seen all week! Thanks for the update Barry

  • Ken Morico

    Seems like a great idea and great for journalists. What about Twitter search? Search in-depth tweets more than 100 characters… :)

  • Durant Imboden

    A great idea, indeed. Let’s hope it sticks.

  • Michael James Field

    Interesting discovery and something I’ve been hoping to see for a while now. It’d be great to see this rolled out into traditional SERP results to as an alternative to setting up authors.

  • Mark @ Make Them Click

    I like it, but if adopted will we see an increase in long form articles as an SEO tactic?

  • Jonny Greenwood

    So the in-depth articles will only take Big Brands as the article resources, or all the good articles no matter they come from a big brand or indie blog can be adopted?

  • Ronnie’s Mustache

    Big brands & authority sites most likely.

    I’d imagine they’ll integrate G+ eventually.

  • Lizel Wrighte

    Very interesting! I see three factors aside from queries that will trigger this drill down in-depth article. 1. geo-local 2. relevance of the authority publishing site 3. freshness of the said article.

  • Rudy Prasetyo

    Why USA too depend with Google! Come on, please create new search engine! Google already dominate our life and that’s not good. Where is the genius people?

  • Paul

    Truely a great idea by Google. Atleast no one can get lost.

    Visit our site (

  • Verdiana Amorosi

    Does it affect the number of results in the SERP page?

  • Vincent van der Lubbe

    Clever. It may sooth publishers of quality content. It will be interesting to see what kind of mutually beneficial business model Google will come up with (or provide a strong rationale for publishers to go in a certain direction…).

    By making the selection for us, it becomes somewhat “preferred treatment”, so there must be good reasons for doing so. It may drive more quality content by quality publishers based on popular search results. And it may be detrimental to EHow and others.

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