• http://blog.search-mojo.com Tad Miller

    So how is this impacted by multi-variate testing and website optimizer? Does it count as a page view for Website Optimizer?

  • http://www.jaapwillem.com Jaap Willem

    I suppose the click on the Instant Preview won’t be counted as a click? That would make the traffic from Adwords even more valuable. New statistics reporting would be nice as well with how many people clicked on the instant preview and the CTR of that.

  • http://www.canuckseo.com Jim Rudnick

    …sigh…geez, really Google? I think that this is just over-kill and not a needed item at all….

    using same for my own personal shopping will just never happen…but then I guess there’s folks that need this kind’a push….

    …sigh….

    :-(

    Jim

  • i_chris

    what’s this going to mean for ad CTR for advertisers? I would assume that this will drop considerably for some advertisers…really interested to see some initial results on this test.

  • http://www.jrsanfeliu.com/blog jrsanfeliu

    Hi Matt,
    Congrats for the post!

    Instant Ad Previews is definetely an interesting new feature of the Google SERPs, after the effects og Google Instant in SEO results, now’s the time for the PPC results!

    It’s been so interesting to think about the possible effects of this in the Adwords Campaigns.
    I think that CTR would be affected by Instant Ad Previews, because it can happen that an advertiser with a very good Ad position (because a good campaign optimization or because he’s paying a high CPC) can be affected by a lowering of his CTR because an ad with a bad position but a better looking Landing Page can obtain the clic from the user, because he could see the previews of the landing pages of all ads and he has decided to clic on the ad with worst position but better landing page.

    I have wrote a post in my blog talking about the possible effects of Instant Ad Previews in Adwords Campaigns named Google Instant Preview in Google Adwords: Instant Ad Previews Take a look and we’ll discuss the issues! Thanks

    http://www.jrsanfeliu.com/blog/en/google-instant-preview-en-google-adwords-instant-ad-previews/

  • Aymster

    The Instant Preview on Ads does not show up if you are opted in to the +1 button experiment.

  • N Bartolomeo

    Would love if somebody could answer Tad Miller’s comment about Google Optimizer…Will IP be integrated?

    It will add a whole new level of complexity to testing if so…

  • Unleaded_Group

    I agree that I think it would lower CTR but hopefully the clicks received would be more qualified and it would lead to higher conversion ratios. 

    If anyone wants to continue this discussion, please contact me at http://www.unleadedgroup.com.

  • Unleaded_Group

    I agree that I think it would lower CTR but hopefully the clicks received would be more qualified and it would lead to higher conversion ratios. 

    If anyone wants to continue this discussion, please contact me at http://www.unleadedgroup.com.