Google Testing New AdWords Budgeting Option: Timeframe

Jan 8, 2009 at 10:58am ET by Barry Schwartz

I reported this morning that we have confirmed reports from Google at WebmasterWorld that Google is testing a new AdWords budgeting option named Timeframe.

As far as I understand it, timeframe gives advertisers a new budgeting method that automatically adjusts the daily budget based on your traffic to reach a set dollar budget as per the calendar month. For example, with daily budget, you might not use up the whole day’s budget and what is not used, is never used. But with the monthly budget, Google would automatically adjust your daily budget based on the unused monthly budget limit – which would then help you use your whole budget.

For more information on how this works, read the Google help document.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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