Google Testing New Look For Mobile AdWords Ads

google-adwords-square-logoKeep an eye out for a new look Google is testing for mobile AdWords ads.

In the screenshot below, you’ll likely first notice the new eye-catching yellow ad icon next to the display URL.

The bright new label replaces the much more subtle “ad” that rests next to the “i” icon in the current design. The new “Ad” label especially pops because the standard yellow ad background is also gone.

Adwords Mobile Ad Test No Background Yellow Ad Icon

Now both the organic listings and ads are in white boxes that sit in front of a new gray background. The gray background behind the Google logo and search box has been removed.

Here’s a look at the current mobile search results:

Adwords Mobile Results Yellow Background

Hat tip to  @adaircameron and@tecnonetblog for spotting this latest test. What do you think of the new look?

Related Topics: Channel: SEM | Google: AdWords | Google: Mobile | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Dennis Brennan

    Good to see that the Google god’s themselves practice A/B testing…

  • Shobhit Saxena

    I liked the changes Google is testing.

    I was just annoyed to see a paid listing of Note 3 in second position targeting the keyword “nokia lumia”. Is Samsung trying too hard on advertisement or people are not making search for Samsung mobile products so they have to target audience interested in lumia phones.

  • oliver

    An interesting change. I think this will have a negative impact on CTR compared to the old look. Will be interesting to see how it does.

  • Akhil1594

    I have seen the same Ad format even for desktop/laptop searches!

  • Akhil1594

    I have seen the same Ad format even for desktop/laptop searches!

  • arlojones

    My phone quit ringing after this change. Good work.

  • arlojones

    My phone quit ringing after this change. Good work.

  • Amit Patekar

    This yellow icon has just launched in India for normal desktop search. I guess its a good move from google to clearly distinguish between advertisement and organic search. Though the color choice is kind of strange.

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