Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Testing New ‘Search Within’ Tool; Also, Bigger URLs In Search Results
Here are a couple current user interface changes that Google appears to be testing.
The first one comes to us from Tecno-Net, and shows Google adding a “Search Within” command to its Google Instant interface.
When you do certain searches — like [CNN], [Apple] or [Google] — one of the options that Google Instant shows is “Search Within,” which allows you to limit your search to the specific website. If that doesn’t quite make sense, Tecno-Net’s video should make it more clear:
Bigger Green URLS
One other test involves larger text on the green-colored URL that Google shows below each search result. Alex Chitu spotted this and shared this screenshot on his Google Operating System blog.
I don’t see either of these changes when I do searches on Google this morning.
As always, Google is regularly running numerous tests to its user interface and not all of them get approved for wide rollout. Google users may see as many as 12 tests every time they do a search.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.