Google Testing Site Name & URL In Search Result Snippets

Last month we saw Google testing displaying the site name in place of the URL in the snippets of the search results. Now, Rubén reports Google testing a nicer approach, showing both the site name and the URL in the snippet. So when you search for this site, it will show “Search Engine Land – […]

Chat with SearchBot

Last month we saw Google testing displaying the site name in place of the URL in the snippets of the search results.

Now, Rubén reports Google testing a nicer approach, showing both the site name and the URL in the snippet. So when you search for this site, it will show “Search Engine Land – searchengineland.com” in the snippet.

Here is a picture:

google-name-url

If you want to see this user interface yourself, you can learn how to modify your browser settings to see it via this site.

For more Google User Interface tests, see over here.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.