Google Testing Video Ads “In Stream”

Dec 26, 2006 at 1:30pm ET by Barry Schwartz

AdWeek reports that Google is testing video ads at Beet.tv for AllState. The reports indicate that about a week ago, Beet.tv has 15 second Google ads for AllState in their videos. The ads linked to www.allstate.com/google with a special landing page for those users. The ads “were sold at $15 per thousand views, with the money split between Beet.tv and Google.” This is not the first time Google tested out video ads, they did before with MTV around mid-August of 2006.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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6 COMMENTS ON Google Testing Video Ads “In Stream”

Igor M. (BizMord Marketing Blog), December 26th, 2006 at 3:42 pm ET:

Barry, maybe this is a bit off topic but on the subject of testing … it seems that Google is using a feedback form to gather information from shoppers who have converted to a sale as a result of a Google paid ad.

I blogged about this today here.
http://www.bizmord.com/Blog/archives/203

Don’t know if you or any of the readers of search engineland have seen this so … heads up.

rustybrick, December 26th, 2006 at 3:49 pm ET:

They have been doing that for a really long time. See http://www.jensense.com/archives/2005/06/matt_cutts_anno.html

They then just changed the form last week, see http://www.seroundtable.com/archives/007042.html

Igor M. (BizMord Marketing Blog), December 26th, 2006 at 4:20 pm ET:

I think that what you’re referring to is for AdSense ads. We don’t run adsense. We pay $6 per click :-) for these visits. After they convert they now see a feedback form link from Google.

rustybrick, December 26th, 2006 at 4:23 pm ET:

Oh, that is this then…

https://adwords.google.co.uk/support/bin/answer.py?answer=9675&topic=61

http://adwords.google.com/support/bin/answer.py?answer=9672

Seems like it is from before 06/2005

Igor M. (BizMord Marketing Blog), December 26th, 2006 at 4:38 pm ET:

I clearly missed that. It’s just that even though the code has been there for a long time, this feedback thing couldn’t have been there more than 2 weeks ago as we look at this regularly.

Anyway … thank you Rusty

Andy Redfern, January 1st, 2007 at 8:16 am ET:

An example “in stream” ads can be found over at GoogleVideo here -

http://video.google.com/videoplay?docid=-274981837129821058&q=the+domino+effect+eepy

Yet the “in stream” advert doesn’t seem covered on YouTube as yet
http://www.youtube.com/watch?v=9vk4_2xboOE

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