Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Testing Video Ads “In Stream”
AdWeek reports that Google is testing video ads at Beet.tv for AllState. The reports indicate that about a week ago, Beet.tv has 15 second Google ads for AllState in their videos. The ads linked to www.allstate.com/google with a special landing page for those users. The ads “were sold at $15 per thousand views, with the money split between Beet.tv and Google.” This is not the first time Google tested out video ads, they did before with MTV around mid-August of 2006.