Google Testing Video Ads “In Stream”

AdWeek reports that Google is testing video ads at Beet.tv for AllState. The reports indicate that about a week ago, Beet.tv has 15 second Google ads for AllState in their videos. The ads linked to www.allstate.com/google with a special landing page for those users. The ads “were sold at $15 per thousand views, with the money split between Beet.tv and Google.” This is not the first time Google tested out video ads, they did before with MTV around mid-August of 2006.

Related Topics: Google: AdWords | Google: YouTube & Video


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.


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Comments

6 Comments on Google Testing Video Ads “In Stream”

Igor M. (BizMord Marketing Blog),

Barry, maybe this is a bit off topic but on the subject of testing … it seems that Google is using a feedback form to gather information from shoppers who have converted to a sale as a result of a Google paid ad.

I blogged about this today here.
http://www.bizmord.com/Blog/archives/203

Don’t know if you or any of the readers of search engineland have seen this so … heads up.



rustybrick,

They have been doing that for a really long time. See http://www.jensense.com/archives/2005/06/matt_cutts_anno.html

They then just changed the form last week, see http://www.seroundtable.com/archives/007042.html



Igor M. (BizMord Marketing Blog),

I think that what you’re referring to is for AdSense ads. We don’t run adsense. We pay $6 per click :-) for these visits. After they convert they now see a feedback form link from Google.



rustybrick,

Oh, that is this then…

https://adwords.google.co.uk/support/bin/answer.py?answer=9675&topic=61

http://adwords.google.com/support/bin/answer.py?answer=9672

Seems like it is from before 06/2005



Igor M. (BizMord Marketing Blog),

I clearly missed that. It’s just that even though the code has been there for a long time, this feedback thing couldn’t have been there more than 2 weeks ago as we look at this regularly.

Anyway … thank you Rusty



Andy Redfern,

An example “in stream” ads can be found over at GoogleVideo here -

http://video.google.com/videoplay?docid=-274981837129821058&q=the+domino+effect+eepy

Yet the “in stream” advert doesn’t seem covered on YouTube as yet
http://www.youtube.com/watch?v=9vk4_2xboOE



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