Google Testing Yellow Background Color Behind AdWords Ads?

JenSense reports spotted Google testing a yellow background color for the top sponsored results in Google. Typically, those ads have a light blue background color, but Jennifer Slegg saw a yellow version and snapped a screen capture. I have heard others seeing this randomly, so it is possible that this is a running Google AdWords user interface test.

Related Topics: Channel: SEM | Google: AdWords

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://googlified.com/2007google-sponsored-links-in-orange/ Haochi

    To my knowledge, Google has been testing different colors of the AdWords for some months now. The version I saw last month of tend to be more orange-ish.
    http://googlified.com/2007google-sponsored-links-in-orange/

  • http://www.britishchap.com David

    Great idea for differentiating between paid and unpaid listings.

    The biggest moan I get from clients is that they want to be top and not in the side bar – I hope this will move forward.

    I don’t doubt it with Google :)

    David

  • http://www.chatgroups.de sanateseri

    Great idea for differentiating between paid and unpaid listings.

    thanks :-)

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