Google Testing Yellow Background Color Behind AdWords Ads?

Mar 5, 2007 at 9:28am ET by Barry Schwartz

JenSense reports spotted Google testing a yellow background color for the top sponsored results in Google. Typically, those ads have a light blue background color, but Jennifer Slegg saw a yellow version and snapped a screen capture. I have heard others seeing this randomly, so it is possible that this is a running Google AdWords user interface test.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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3 COMMENTS ON Google Testing Yellow Background Color Behind AdWords Ads?

Haochi, March 5th, 2007 at 3:03 pm ET:

To my knowledge, Google has been testing different colors of the AdWords for some months now. The version I saw last month of tend to be more orange-ish.
http://googlified.com/2007google-sponsored-links-in-orange/

David, March 5th, 2007 at 5:03 pm ET:

Great idea for differentiating between paid and unpaid listings.

The biggest moan I get from clients is that they want to be top and not in the side bar – I hope this will move forward.

I don’t doubt it with Google :)

David

sanateseri, March 6th, 2007 at 5:43 am ET:

Great idea for differentiating between paid and unpaid listings.

thanks :-)

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