Google Testing Yellow Background Color Behind AdWords Ads?

JenSense reports spotted Google testing a yellow background color for the top sponsored results in Google. Typically, those ads have a light blue background color, but Jennifer Slegg saw a yellow version and snapped a screen capture. I have heard others seeing this randomly, so it is possible that this is a running Google AdWords user interface test.

Related Topics: Channel: SEM | Google: AdWords


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Haochi

    To my knowledge, Google has been testing different colors of the AdWords for some months now. The version I saw last month of tend to be more orange-ish.

  • David

    Great idea for differentiating between paid and unpaid listings.

    The biggest moan I get from clients is that they want to be top and not in the side bar – I hope this will move forward.

    I don’t doubt it with Google :)


  • sanateseri

    Great idea for differentiating between paid and unpaid listings.

    thanks :-)

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide