Google Tests Showing Quality Score Data To Advertisers

Dec 5, 2006 at 8:07am ET by Barry Schwartz

PPC Discussions confirms via Traffick’s interview that Google is really testing displaying some of the quality score values to AdWords advertisers. Rumors started back when PPC Discussions found a DigitalPoint Forums discussion thread mentioning that a particular advertiser was told Google will be testing this. It appears that based on Andrew Goodman’s interview with Nick Fox, that this is indeed going to be tested. FYI – Yahoo already shows quality score factors in Panama to the advertiser. The question all PPC engines live with is just how much to show to the advertiser.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Google Tests Showing Quality Score Data To Advertisers

FlyinRyan, December 5th, 2006 at 2:24 pm ET:

Has anyone told those advertisers that some of the sites with the lowest quality scores convert the best?

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