Google Tests Showing Quality Score Data To Advertisers
Dec 5, 2006 at 8:07am ET by Barry Schwartz
PPC Discussions confirms via Traffick’s interview that Google is really testing displaying some of the quality score values to AdWords advertisers. Rumors started back when PPC Discussions found a DigitalPoint Forums discussion thread mentioning that a particular advertiser was told Google will be testing this. It appears that based on Andrew Goodman’s interview with Nick Fox, that this is indeed going to be tested. FYI - Yahoo already shows quality score factors in Panama to the advertiser. The question all PPC engines live with is just how much to show to the advertiser.
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Has anyone told those advertisers that some of the sites with the lowest quality scores convert the best?