Google tests ‘suggested clip’ in search results where video jumps directly to the answer

Google wants to help you skip video introductions when searching for "how to" queries and jump you directly to the answer in the video.

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Ryan Rodden spotted a new Google test where Google shows an embedded video at the top of the search results that jumps directly to a portion of the video, a specific start time within the video, when you click play. The feature seems to be named “suggested clip,” and it is possible to trigger these for how-to-type queries.

Here is a screen shot from Ryan:

Google Suggested Clip 1492688523

It is more difficult to see video answers in the search results these days than it was before Google began displaying the text-based featured snippets. But you still can trigger some video answers in Google.

The worst part of video answers is waiting for the person who made the video to complete his introduction to the video before you can see the solution. This “suggested clip” skips the introduction and jumps directly to the portion of the video with the answer.

I was personally able to replicate this feature last night, but as of this morning, I am unable to replicate it anymore.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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